Insights
This page explains the Insights dashboard — a permanent view of the same business-analysis data the AI assistant draws on when it gives advice, so you can check it any time without asking a question first.
Navigation label — Insights: EN: Insights · IT: Approfondimenti · FR: Analyses · DE: Einblicke · ES: Estadísticas · PT: Insights · NL: Inzichten
Insights is available from Insights in the left sidebar. Like Reports, only studio managers can access it — instructors do not see it in their sidebar.
The date range
At the top of the page, From and To date pickers control every section below. The page opens with the last 30 days already selected. Change either date and all four sections reload for the new range.
Booking Patterns
What it shows: how many bookings came in during each hour of the day, each day of the week, and for each class type, plus the single busiest hour and busiest day of the period (Peak Hour, Peak Day).
Why it's useful: if most bookings land at 6 PM on Mondays and Wednesdays, that's a strong signal to schedule more capacity — or a new class — around those slots. The class-type ranking shows which classes your clients actually book most, which is worth knowing before you add or drop something from the schedule.
Pricing
What it shows: a table of your active membership types, each with its current price, how many were sold in the date range, the revenue that type generated, and its adoption rate — the share of all memberships sold in the period that were this type. Click the Adoption Rate column header to sort high-to-low or low-to-high.
Why it's useful: a membership type with a high price but very low adoption compared to the others may be priced above what clients are willing to pay — or simply under-marketed. This table gives you the real numbers to check that against; Agon never changes a price for you, on this page or anywhere else.
Top Spenders
What it shows: your paying clients split into two groups for the selected period — the top-spender cohort (roughly your top 20% by spend, or your top 5 if that's more clients than 20% would give you) and everyone else. For each group, you see how many clients are in it, their average bookings per client, their average spend per client, and their most common class type and membership type.
Why it's useful: this is a group comparison, never a list of names — Agon does not show you which individual clients are in the top cohort, only how the group behaves differently from the rest. If your top spenders consistently favor a particular class or membership type, that's a pattern worth understanding: it may point to what makes a client become a high-value client in the first place.
Revenue Health
What it shows: total revenue for the period (with a comparison to the period right before it), a trend chart, revenue broken down by product/membership type, and revenue concentration — the percentage of your total revenue that came from the top-spender cohort described above.
What "revenue concentration" means: it's a measure of how dependent your revenue is on a small group of clients. If concentration is high — say, 60% of your revenue comes from your top 20% of paying clients — losing even a few of those clients would hit your revenue hard. A lower concentration means your revenue is spread across more clients, which is generally more resilient. Neither number is automatically "good" or "bad"; it's a starting point for asking whether you're too reliant on a small group.
What if something goes wrong?
A section shows no data This means the studio has no bookings or payments recorded in the date range you selected. Try widening the date range, or check that classes and payments are actually being recorded in Agon for that period.
The numbers don't match what the AI assistant told me They should always match — both draw from the same underlying data. If you see a difference, try refreshing the page and re-asking the assistant with the same date range; if it persists, contact support.